Portfolio
Each project is a strategic shot, aimed with precision to craft a story that resonates. Explore my portfolio, where every brand and creation is meticulously designed to strike the perfect balance between vision, innovation, and impact.
Award Winning!
2023
Client: GRAV
This award-winning campaign celebrates the inherent power and beauty of femininity within the cannabis industry. Through a combination of bold artistry and innovative design, this campaign brought attention to the importance of individual autonomy and self-expression in both the cannabis space and beyond. Featuring art by Savina Monet, the campaign aligns with GRAV’s mission to push back against censorship and stereotypes, using striking imagery to honor both the female form and the natural state of cannabis. The visuals highlight the intersection of empowerment and artistry, capturing the essence of freedom and authenticity in a world where both are often marginalized.
Wow!
2019-2020
Client: Everlywell
Role: Social Media, Content and Affiliate Strategist
Led the growth of Everlywell's Instagram following, resulting in a significant increase in engagement and a $963K revenue from targeted social campaigns.
Spearheaded the affiliate marketing program, leveraging strategic influencer partnerships and affiliate networks to drive both brand awareness and sales.
Analyzed key performance metrics, including ROI, click-through rates, and conversion rates, to continuously optimize campaigns and ensure alignment with revenue goals.
Developed and executed high-converting social media strategies and content calendars, focusing on building a loyal community and fostering direct engagement with Everlywell’s target audience.
Collaborated with cross-functional teams to integrate affiliate and influencer strategies into larger marketing efforts, scaling growth and maximizing the effectiveness of each campaign.
2022
I developed the concept, wrote the copy, and designed the slide content for the Sopranos 50th Anniversary campaign using Canva. This campaign has delivered exceptional results, becoming one of the top-performing organic pieces of the year. It contributed to a 28.7% increase in site traffic week-over-week, significantly boosting engagement and brand visibility.
Read the full post here.
